Pro Digital Cameras: Hasselblad, Leaf, Phase One

Hasselblad's mission, now, as always, is simple: "To be the preferred choice among professionally minded photographers." For over 50 years Hasselblad has been devoted to that very simple mission statement, by making the tools that will enable them to live up to the Hasselblad Brand Promise, "To Help Photographers Achieve Their Photographic Potential."

Founded in Massachusetts in 1984, Leaf spearheaded the professional digital photography market. The research and development efforts of Leaf are the result of ongoing contact with customers. This coupled with their experience in image capture & color science has led to the development of innovative solutions and workflows for the benefit of our professional photographers.

Phase One® considers themselves to be world leaders in “Direct Digital Imaging” - capturing an image digitally via a digital camera back and transferring it directly to a computer for editing, printing, and storage. Phase One is committed to research and development and they hold a significant number of patents for digital imaging, processing, and color rendition. Phase One technology is both unique and proprietary.